Why CSPECS

How Do I Get My Product Information in front of Architects, Specifiers and Contractors?

…Efficiently and Effectively

Fortune 500 companies have realized these are critical problems and have developed solutions spending millions of dollars to provide for the exchange of critical data during the specification process of each project. They have identified and addressed sources of problems and embedded disconnects in the product information flowing through individual AEC specification systems that effect the decision process when selecting products.

DISCONNECTS BETWEEN MANUFACTURERS AND AEC CUSTOMERS

Insufficient and Unusable Product Information: Your competition is only one click away

Fragmented Information Leads to Unreliability and Distrust: Manufacturers typically have information in multiple formats in multiple locations

Misunderstood Spec Process: Very few manufacturers understand how the specification process functions and flows

No Direct Connection with Customers: Typically communication creates no lasting connection with customers

It is already hard enough to differentiate your company and your products.

For Your Customers

What do architects, specifiers and contractors need from you to select your product?
How do you increase the percentage of times you are specified?
How do you effectively get your product information in front of architects, specifiers and contractors?
What are all of the variables in understanding how architects specifiers and contractors function when they are selecting products?

For Marketing/Sales Organizations

What budget do you have for critical documents and product information?
How is the product information disseminated throughout the company channels?
How do you integrate new product information into the market?
What are your messaging controls for your business channels?
How do you update documents?

INDUSTRY TRENDS:

1. The level of competition for building product manufacturers continues to increase in each MasterFormat category. This takes into account the sheer number of products in any given category, which has grown exponentially over the past few years. These competitive forces increase a business’s need to get to product information in order to maintain or increase market share and maximize the growth for each product.

2. The number of customer product touch/interaction points and channels is growing. Manufacturers must ensure that product information is consistent across every point of contact. The demand for specific and updated product information for each segment of the specification process calls for synchronization of this information to avoid lost sales, returned products, and, ultimately, lower profits.

3. Customers are becoming increasingly sophisticated. They evaluate and research

products using one or more channels and then often make the actual purchase

through a third. More highly educated and sophisticated customers are demanding improved product information to meet their needs. Your customers have come to expect specific, pertinent, and customized information to make product decisions.

At every link and every click, product information is used and that information reality is one that manufacturers cannot afford to ignore.